Prompted in part by a Better Business Bureau inquiry brought by competitor, Kaplan, Princeton Review has decided to eliminate claims of specific score increases from their advertisements. This piece from Inside Higher Ed does a great job of walking us through the controversy surrounding test prep companies and their claims. If you want to be a savvy consumer, read on: http://www.insidehighered.com/news/2010/05/13/scores.
PR Decides to Raise Awareness Rather Than Scores
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